This past year 2017 was the year of the print on demand business as well as dropshipping, so it's interesting that today's story focuses on a business which has elements of both of these things. Printful is a print on demand store similar to Redbullble, Zazzle, Cafe Press, Tee Chip, Spreadshirt and others. The cool and unique thing about Printful however is that it integrates directly into Etsy, Shopify, Amazon and other platforms to allow your business to essentially run itself pretty passively as it automatically processes orders for you, updates tracking info, etc. These businesses can be great, however it can also be challenging as the base prices of shirts is pretty high leaving you with poor margins and a lost package or a return can set you back multiple successful sales. There's a lot of dudes online talking about making $10,000 a month or $50,000 a month doing print on demand stuff. While that is possible it's more the exception rather than the norm. And most of these guys are trying to pitch you a program or coaching on how to do it like them so keep that in mind. While money can be made doing this, nothing matches the ease of Amazon Merch as well as the power of the organic traffic that Amazon Merch brings you. In this video we share kind of a case study of a guy who tried to do just this Printful to Shopify integration I'm talking about. Over the course of 6 months he had 4 sales and managed to lose over $600. He said the challenges faced were getting poor quality designs from Fiverr, having a lack of design choices and a poor Shopify store design. In this video we discuss this story and talk about how it could be improved.