Basic Search Engine Optimization - Tips and tricks

Search Engine Optimization - Tips and tricks

search engine optimization basics:
  • TITLE tag should be between 5 and 12 words (Most important tag!)
  • Meta DESCRIPTION tag should be between 5 and 20 words
  • TITLE and Meta DESCRIPTION should be different. Combine both
    to encourage someone looking at a busy page of search results
    to click your link, rather than someone else's.
  • Meta KEYWORDS tag should be between 0 and 50 words
  • HEADING Tags should be used, if possible (these tags are used
    instead of Meta DESCRIPTION tag, sometimes)
  • Meta KEYWORDS tag should contain words that exist in TITLE and
    Meta DESCRIPTION tag (as well as in page content)
  • Do not use too many COMMENT tags, or Image ALT tags,
    especially if you stuff them with keywords
  • Word order matters; e.g. uk optimization is not optimization UK

Don't know what the above means? The HTML tags are shown below:
  • TITLE - <title>Search engine optimization</title>
  • DESCRIPTION - <meta name="description" content="de scription" />
  • KEYWORDS - <meta name="keywords" content="key, words" />
  • HEADING - H1, H2, H3,...
  • COMMENT - <--! comments go here or keywords -->

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